A new brand identity

Now that the production layout was completed (see Part 1) and the appearance of the plant changed, we felt different and we wanted an image that would reflect our renewed identity: so we decided to change our logo.
This rebranding was not an easy choice: we were fond of the historical brand that we had used since the 2000s.
However, we have always been among those who, when the wind of change blows, prefer windmills to walls.
So we redid the make-up.
At this stage with heavy emotional and symbolic implications, we chose as our traveling companion a very talented designer: Alessandro Scarpellini, who was able to create a new and contemporary logo that makes us feel true to ourselves and at the same time projected into the future.
Because a rebranding is precisely what happened: a funambulistic balancing act between past and future, in which it is important to know well what should be preserved and what should be radically transformed.
And so, thanks to Alessandro’s vision, we have chosen to keep some essential requirements of recognisability, the historical corporate colours that represent the founding values of our company – those that, like any self-respecting winning horse, cannot be changed: attention to the quality of work and ecological and social sustainability of production, the world of work seen as an engine of progress for society. Again the pursuit of full customer satisfaction as well as the spread of the Made in Italy culture.
The stages of conception and graphic realization, however, do not exhaust the operation of rebranding a logo, which demands a further strategic step: filing and registration in Italy and abroad.
Here another protagonist of our journey makes his appearance: Federico Faggioli of Studio Torta, who literally ‘took us by the hand’ and led us, with confidence and competence, into the fascinating but intricate world of the industrial property code and its bureaucratic procedures.
In less than a year, thanks to him, we completed the process in Italy and in the new markets to which we opened: Switzerland, Austria, France, the Czech Republic, Slovakia and Germany.

The elements that distinguish us are important details to better position ourselves within the various market segments and to create a history in our prospects’ minds with needs of:

• Wiring harness: High quality assembled cables with customized services, single core cables, power cables, flat cables, connection systems, signal cables, structured cabling, any types of electrical assemblies;
• Control boards: Electrical cabinets, electrical panels and electrical boxes;
• Electromechanical assemblies: Assembly of highly customizable mechanical and electronic components;

Founded in 1994 by the passion of Valter and Massimiliano Golfieri with the desire to create a structure that could offer a highly customized service, supporting its customers with professionalism and competence, often guiding them in the choice of the right components and in the solution of any design problems.

Each type of processing can be produced both infull supply and in subcontracting. The company directly oversees the entire production chain by the 3500 square meter plant based in Castel San Pietro Terme near Bologna and is strongly oriented towards product development and improvement. By strengthening and consolidating its skills, Cablotech now employs a team of about 50 trained and motivated operators. The company has a large area outside and is easily accessible from the A14 motorway.

Cablotech is able to respond to the complexity of the production cycle with:

• Innovative solutions;
• Flexibility of approach;
• Performance improvement;
• Safety;
• Timing and processing precision;
• Capillary control of each phase of the process;
• Data protection and collection;
• Supplies are purchased directly from Italian or European manufacturing companies and the machineries available in our company allow the automation of numerous processes.

Cablotech’s primary objectives have always been to Protect and improve the work environment by adopting solutions capable of optimizing it in a sustainable way by developing the economy and promoting the well-being of people.

In 1969 John McConnell, during theUNESCO Conference in San Francisco, proposed to “celebrate the life and beauty of the Earth to promote peace” with the aim of inducing all men to take serious measures to preserve and renew the ecological balance on which all life on Earth depends. The proposal gained a strong consensus and the first celebration of Earth Day was on April 22nd, 1970. The event, with a purely ecological character, now involves more than 180 countries and is celebrated every year all over the world.
On September 25th, 2015, the United Nations approved the 2030 Agenda for sustainable development and since 2019 Europe has placed the “Green Economy” at the center of its policy, inviting “to work from an international perspective, encouraging countries, ‘industry and people to join in this mission”.

Since 1993, the year of its foundation, Cablotech has always shared these principles aimed at preserving the environment, trying to adopt all the tools available to act daily as a green company. It began with the separate collection of plastic, paper, cardboard and the disposal of waste from the processing of electrical cables to ensure the recovery of copper wires, in compliance with the environmental laws governing the complex sector of special waste.

In 1999 the company moved to its current 3200 square meter headquarters. During the renovation phase, all the asbestos roofing was disposed of and replaced with a thermal insulating base on which a 47 kW photovoltaic system was placed, sufficient to cover the company’s energy needs.

Over the years, the company has never stopped integrating new tools that promote energy saving and improve the lives of its employees.
The previously used boiler has been replaced with a new condensing one; the windows were replaced with double glazing to optimize thermal insulation.
The lighting system has also been renewed: the lamps have been replaced with a new LED system which not only improves the visual effect for workers, but is also allowing a 50% consumption reduction. An adiabatic cooling system was installed which leads to an improvement in the internal temperature with a reduction of ¾ degrees. Finally 200 m² of green area were created.

Cablotech persists in the transformation process into a green company with the aim of operating responsibly in compliance with international standards to improve energy efficiency by exploiting renewable sources, reduce energy costs to optimize the budget dedicated to production and increase its reputation.

According to a recent study by Unioncamere, in recent years there has been a real acceleration of companies investing in green to promote sustainability and efficiency (source). If the number of companies oriented and adhering to these aspects is constantly growing, it follows that the Green Economy has evident positive effects, not only limited to the environmental issue, but they also affect competitiveness, favouring company performance.

We hope these evidences will push companies, which still didn’t, to convert by adopting more sustainable models.

We continued our business by implementing all safety necessary measures to ensure a healthy and secure working environment, both for our employees and for our Customers and Suppliers.

Bologna Chamber of Commerce recognized this commitment, so Cablotech was recognized an economic contribution for a safe restart after COVID 19 epidemic. (source)